#ripVine: The life and death of the hit app

victoriaackermann

“Do it for the vine.”

It’s a simple statement that would confuse those who believe that a vine is nothing more than a thin plant, but the statement carries a heavier meaning to those that are aware of the app, Vine, which allows creators to share six-second videos.

More often than not, describing these six-second clips takes much longer than six seconds. Nonetheless, it is a craze that created many jokes and videos of cats falling off of things.

“It’s fun to go on every once in awhile and it’s got some good music on it,” freshman Chloe Degan said.

Vine was created in June 2012 by Dom Hofmann, Rus Yusopov and Colin Kroll. In October of 2012, the app was sold to Twitter for an estimated $30 million. The app debuted to the iOS App Store in January 2013. By March of 2013, Vine had become the most popular video-sharing app and rose to the best-selling free app in the iOS App Store the following April.

The app consisted of comedy sketches about nerds writing math equations on cars to videos of a dog trying to eat a chicken nugget.

There was little-to-no limit as to what could become popular on Vine.

As with any social media platform, some stars emerged. Vine stars, such as Nick Colletti and Omaha natives Jack & Jack, used the app to gain an audience and have since used their popularity to release music. Shawn Mendes is currently a Billboard Top 100 Artist who started his career off of the app.

Other Vine stars, such as Cody Ko and Lele Pons, have managed to gain themselves a vine_logo-2strong following on Twitter and Instagram.

Not only has Vine created international celebrities, but the app has also popularized certain phrases. Such phrases include clucking one’s tongue and saying “or nah” and describing things as “on fleek,” more specifically when describing one’s eyebrows.

It is said that all good things must come to an end, and Vine is no different. On Oct. 27, Vine’s official Twitter account released a statement announcing the end of the application. “Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app,” the statement read.

The statement did not mention specific details as to why the application is shutting down, but it is believed that it is due to lack of user engagement and the loss of once-popular Vine creators.

As of now, the Vine company does not plan on deleting any Vines or the app itself. For now, all viewers can do is continue to watch their favorite Vines and hope the app isn’t deleted.

Whether it be of a teen flipping a water bottle or of a lizard resting on the head of a toddler with a nervous expression on his face, Vine’s legacy will live on.

Want to relive the good old days? Check out this list of the Network Staff’s favorite Vines.

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