By J1 Reporter Mariella Virgillito
With her bachelors degree in journalism and an emphasis in advertising from the University of Nebraska–Lincoln and past experience in retail, Mrs. Christina Butler uses her graphic design and marketing skills to create Marian spirit-wear for the BLUEtique.
Before beginning her work at the BLUEtique in 2021, Butler also worked at the spirit-wear store for Creighton Prep, the Jaymart. In her work she designs, orders, and sells the merchandise for the school.
“My transition from Prep to Marian was very exciting because my son had just graduated from Prep and my daughter had just begun at Marian. And of course, I love the girl vibe,” Butler said.
The BLUEtique’s purpose is to represent the Marian brand. Butler uses her advertising and marketing skills to create a way for students to publicize Omaha Marian High School.
Her favorite part about working at the BLUEtique is seeing the impact on the Marian brand. “The other day I was walking through Trader Joe’s and someone noticed I was wearing a Marian sweatshirt. It was an immediate conversation starter and we both shared our favorite stories from Marian,” Butler said.
“The connections the Marian logo can make with strangers all around makes the BLUEtique’s role at Marian extremely important,” Butler said.
Along with vendors for the merchandise, Butler also works with the Advancement office at Marian. They collaborate on branding and marketing strategies to create attire that reflects the Marian spirit and appeals to multiple audiences.
“The BLUEtique gives students the opportunity to be ambassadors for Marian and share their spirit and school pride,” said Mrs. Susan Rosenlof, Director of Marketing and Communications at Marian.
Rosenlof shares the intricacy in the Marian logo and the history that it represents.
“The original design uses the crown from the Servants of Mary and each point represents the Seven Sorrows of Mary. There is a lot of symbolism and reference to the time when the order was founded,” Rosenlof said.
Through Butler’s work at Marian, the BLUEtique and the logo advertise what it means to be Marian.